2019 UX Faded
Immersive Experience
What Gartner Predicted
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Conversational platforms, AR, and VR would change how users perceive and interact with the digital world, creating multimodal, multi-sensory experiences.
2
Prediction Accuracy
2/5
The prediction emphasized AR, VR, and multi-sensory experiences. AR/VR adoption remained limited and Meta's pivot underperformed. Conversational AI succeeded, but that's not what 'immersive experience' meant — it was about spatial computing and sensory interfaces. Giving credit for ChatGPT here would be a stretch.