2018 UX Niche
Immersive Experience
What Gartner Predicted
“
AR, VR, and mixed reality would blend the physical and digital worlds, creating immersive experiences that transform how people interact with information.
2
Prediction Accuracy
2/5
Overhyped again — Meta's VR push underperformed, and AR remained limited to phone-based experiences. Apple Vision Pro showed potential but adoption is minimal.