2023 Mobile Faded
Superapps
What Gartner Predicted
“
Applications that combine app, platform, and ecosystem functionality into one program, providing a set of mini-apps that users can activate for personalized experiences.
2
Prediction Accuracy
2/5
Overhyped for Western markets — WeChat succeeded in China, but Western superapp attempts (X/Twitter, Meta) largely failed. Users prefer specialized apps.