2021 Data Emerging
Internet of Behaviors
What Gartner Predicted
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Organizations would collect and use behavioral data from IoT devices, social media, and digital interactions to influence human behavior through feedback loops.
3
Prediction Accuracy
3/5
Partially realized — behavioral analytics are widespread in marketing and UX, but the 'IoB' as a distinct trend didn't catch on as a named category. Privacy pushback limited some applications.